The German Aerospace Industries Association (BDLI) is an association of companies and institutions in the aerospace industry and has set itself the goal of demonstrating the all-embracing importance of the industry with its great benefits for society in everyday life as well.


A campaign landing page should be set up for the Ministerial Council Conference of the European Space Agency (ESA), which advocates for the sustainable strengthening of the German space industry and thus for Germany as a location for innovation and science.

  • Client

    Bundesverband der Deutschen Luft- und Raumfahrtindustrie e.V.

  • UX Tools

    Target Group Analysis, Contentframes

  • UI Tools


  • Prototyping

    Principle, inVision

Open Project

Speaking about

The Challenge

The challenge of this project was to address a very specific target group, consisting essentially of politicians and public representatives, and to present the very complex space technology to them and to convey its added value with emotions and experiences.

Hands on

The Approach

A comprehensive social media distribution and targeting strategy leads the target group to the campaign website, where they learn everything about the benefits of space technology in our everyday lives through exciting texts paired with many image and explainer videos, infographics and satellite animations.

Looking back at

The result

The campaign not only achieved a significant improvement on the old campaign in the hard KPIs, but also fully achieved its actual goal: to leave a lasting impression on the target group at the Ministerial Council Conference of the European Space Agency (ESA) in order to collect enough public funds to maintain and expand capacities for the German space sector in the future.

Description of

My Role

For this project, I was fully responsible for the user experience and user interface design. This included the entire conception and visual design of the campaign landingpage, as well as the creation of the prototype. The entire project was implemented with a team of 3, with close coordination with the programmers at all times.