Open Innovation

Bayer Open Innovation is Bayer’s research incubator and offers young life science companies, among others, the opportunity to use the premises and equipment of the Bayer LifeHubs around the world.


Conception and planning of the corporate website for the area of Open Innovation with a focus on the area of the various participant programmes.

  • Client


  • UX Methods

    Target Group Analysis, User Journeys, IA, Wireframes

  • UX Tools


  • Prototyping


Open Project

Speaking about

The Challenge

On the one hand, the conception of the site taking into account the strict use of the already existing Bayer component landscape. On the other hand, the quick communication and simple preparation of sometimes complex scientific contexts.

Hands on

The Approach

On the basis of stakeholder interviews, the creation of a business canvas and the consideration of the specified target groups, it was decided to use the Jobs to be done model in the methodology in order to obtain a new sitemap as the final result. Furthermore, it was possible to derive a number of things for the structure and page layout of the respective page templates.

Looking back at

The Result

The wireframe-based component library serves all conceivable possibilities from story formats to comparison modules of the individual programmes and thus serves as a solid basis for the subsequent design to give the page a visual look.

Description of

My Role

My role in this project is the classic UX lead. I was responsible for the conception and implementation of all UX topics, from research and target group analysis to the creation of the jobs to be done models, navigation concepts and wireframes, and worked on and implemented in a flexible team of up to 3 people. Close coordination with all trades such as editorial or design. Presentation to stakeholders and implementation of internal and external client workshops.